Numbers, Facts and Trends Shaping Your World

Search results for: “audiences”

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    Section I: The Changing Media Landscape

    The revolution in communications technology is clearly changing the way Americans live, and it has created a highly competitive environment for those who provide news and information to the public. Nearly seven-in-ten Americans (68%) now use a computer on at least an occasional basis, up from 61% in 1998 and 58% in 1996. Almost as […]

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    What’s God Got to Do with the American Experiment?

    Los Angeles, California Panel E.J. Dionne, The Brookings Institution Melissa Rogers, Baptist Joint Committee on Public Affairs Cal Thomas, syndicated columnist Jim Wallis, Sojourner’s Magazine Steve Waldman, Beliefnet E.J. DIONNE, JR. Thank you all for coming. For me, this is a great reunion. An old and very dear friend of mine who teaches at USC, […]

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    Section IV: Attitudes Toward the News

    The decline in the number of Americans who say they enjoy the news is a continuation of a long-term trend. In 1995, a majority (54%) said they enjoyed keeping up with the news a lot. That number fell to 50% in 1998 and 45% this year. While Americans remain generally satisfied with the quality of […]

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    Section II: Internet News: More Log On, Tune Out

    The same demographic groups which are moving away from the nightly network news in the greatest numbers are some of the very same groups which are moving toward online news use at the highest rates — more affluent, more well-educated Americans. Indeed, as the number of people regularly getting news online has grown, so has […]

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    Section III: Financial News: Traders Turn to the Internet

    While the crowded landscape has fragmented audiences, it has given the most sophisticated and technology-savvy news consumers an array of options that would have been inconceivable just a few years ago. Americans who are active stock traders and investors are perfectly positioned to take advantage of these choices. Active traders — those who have bought […]

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    Methodology

    Design of the Press Sample Two representative samples were drawn for the press portion of this survey: a national news media sample and a local news media sample. Both the national and local samples were divided into two groups: print and television (which includes television and radio). For the national sample, the print category includes […]

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    Self Censorship: How Often and Why

    Introduction and Summary A Survey of Journalists in Association with Columbia Journalism Review Self-censorship is commonplace in the news media today, according to a survey of nearly 300 journalists and news executives by the Pew Research Center and the Columbia Journalism Review. About one-quarter of the local and national journalists say they have purposely avoided […]

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    What is a Good Newscast?

    The study takes an elemental approach to measuring what a “good” newscast is. A “design team” of local TV professionals defined quality as succeeding on the nuts and bolts of journalism, things like being fair, relevant, and enterprising. To measure these, the study gauges stories by a set of easily quantifiable fundamentals, such as the […]

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    Benchmarking

    What Four Quality Stations Can Teach You By John Corporon Most industries use benchmarking — identifying models of successful excellence — as a way of improving quality. The case study method used in top business schools is predicated on this theory. Local TV news hasn’t benefited much from benchmarking. Hard data about what works journalistically […]