Numbers, Facts and Trends Shaping Your World
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Audience Retention One of the most striking findings this year had to do with audience retention. By finding ways to hold onto or build upon “lead-in audience,” stations have managed to justify ad rate increases even as audiences have decreased. Better journalism is the surest way not only to hold the audience you inherit but […]
Introduction and Summary Even with an uncertain conclusion, Campaign 2000 gets better grades from the public than most recent presidential contests. Fully 83% of voters say they learned enough from the campaign to make an informed choice — a larger percentage than expressed that view in surveys conducted in the days following the three previous […]
Whether a citizen gets his or her news from the newspaper, the Internet or television, this study suggests, could have a great influence on the views they form about the candidates and the election as a whole. Television tended to cover campaign themes more than any other medium—68% compared with 56% on the Internet and […]
Quality sells, but commitment — and viewership — continue to erode.
Voters Trump Candidates In addition to evaluating the campaign process, voters were asked to rate the various players in the campaign. When stacked up against the candidates, the parties and the media establishment, the voters themselves come out on top. More than one-in-five give voters an A, up dramatically from 12% in 1996. In 1996, […]
Is there a special recipe for building ratings? The data show there are some key elements — across all stations and across all years — that we can now say are key steps in serving viewers. Interestingly, they are also steps to quality. Two we’ve outlined above: Cover more of the community. Produce more longer […]
Digital Divides While 18% of all Americans say they went online for news about campaign 2000, that figure rises to 28% among those who voted on Nov. 7. Similar questions asked of voters on the Pew Research Center Post-Election Poll and the Voter News Service exit polls found a comparable 30% saying they got news […]
One of the most disappointing findings is the discovery that the enterprise reporting that stations are so quick to promote is not only a tiny percentage of the work, but is continuing to disappear. This is especially noticeable in the most popular news time slot, for which we have three years of data. Now, more […]
By Tom Dolan Reporter Jaime Garza of KCAL in Los Angeles positioned his live shot in El Cajon Pass with care. Not only was it a scene-setter for the 10 p.m. news, but it also helped to explain visually the story of the day and let you know tomorrow’s commute might be even worse in […]