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    Site Profiles

    AOL.comCNN/AllPolitics.comGO.comMSN.comMSNBC.comNational Review OnlineNetscape.comNewYorkTimes.comPathfinder/Time.comSalon.comWashingtonPost.comYahoo.com AOL.com America Online has become the biggest Internet service provider in the country largely on the strength of a reputation as a friendly, easy-to-use service. Unfortunately, that attitude doesn’t extend to the political news section of its web site. AOL’s politics news page is quite difficult to find. From www.aol.com, one must […]

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    Pew Charitable Trusts Backs Research Examining The Internet

    Philadelphia—(February 29, 2000)–The Pew Charitable Trusts announced today that a $5.9 million grant has been made to create a research center that will explore the impact of the Internet on American society. Unlike other research centers that focus on e-commerce and other business applications on the Web, Pew’s Internet and American Life Project will study […]

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    The Budget Game

    Numbers Show Staff, Not Stuff, Wins Viewers By Marion Just, Rosalind Levine and Todd Belt If you want to boost ratings, helicopters won’t do it. Hiring more skilled people will. This is one of the discoveries about managing resources contained in this year’s study of local TV news. We sent detailed questionnaires about policies and […]

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    The Tough Job of Communicating with Voters

    Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]

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    Six O’Clock Rocks

    What Happens to Your Local News Between 6 and 11? By Forrest Carr The good news is we news directors were right. That’s also the bad news. When the Project for Excellence in Journalism set out last year to study the effect of quality on ratings, it measured the most popular time slot in 20 […]

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    In the Public Interest?

    The news media offered the American public a fine education in campaign tactics but told them little about matters that actually will affect them as citizens in the weeks leading up to the Iowa caucus and New Hampshire primary.

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    What the Study Examined

    The study, the first of several the Project will provide through the course of the campaign, examined two weeks of coverage, enough to be sizable and still allow the results to be timely. Future studies will focus on other areas as well, such as the Internet and on additional cable outlets, though these reach far […]

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    Columbine Shooting Biggest News Draw of 1999

    Introduction and Summary The murderous rampage by a pair of high school students in Littleton, Colo. attracted by far the most public interest of any news story of 1999. The widespread attention focused on the April shootings at Columbine High made it the third most closely watched story of the 1990s, according to the Pew […]

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    Other Important Findings and Analyses

    A Small Boost for McCain Little has changed over the past month in the races for the Democratic and Republican presidential nominations. Recent news coverage of problems with Gore’s campaign has done little to hurt him among Democrats, who continue to support him by a nearly two-to-one margin over Bradley (60% vs. 31%). In the […]

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    JFK Jr Tragedy Attracts Huge Audience

    Introduction and Summary News of the disappearance and death of John F. Kennedy Jr. attracted a large news audience last week, but most Americans think that news organizations over-covered the story. More than eight-in-ten paid attention to news of the tragedy, and as many as 54% paid very close attention. It ranks as one of […]