Numbers, Facts and Trends Shaping Your World

Search results for: “audiences”

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    The Internet News Audience Goes Ordinary

    Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]

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    Four Model Stations

    “There just has not been a reason to watch local news for a long time.” That sad summary doesn’t come from a critic, but from a longtime television news consultant, Don Fitzpatrick, president of Don Fitzpatrick and Associates, a San Francisco-based consulting firm. While local news is still the most popular form of TV news, […]

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    Section III – 1998 Election News Online

    During the 1998 campaign season, approximately 11 million Americans logged onto the Internet for news and information about the elections. This is an increase of four million people over 1996, bringing the total to 6% of the general population, up from 4% in 1996. These election news seekers are a particularly active group, using the […]

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    Section II – Online News Consumption

    The number of Americans who go online to get news has tripled in the last three years. In 1995, just 4% of Americans went online for news at least once a week. Now, anywhere from 15% to 26% go online for news on a weekly basis, according to recent Pew Research Center surveys. This range […]

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    The Blue Dress

    The Blue Dress The press was largely on the mark in its reporting on the dress that quickly became central to the Clinton-Lewinsky story. ABC’s early reporting turned out to be highly accurate. The stain did turn out to be the president’s semen. And although Lewinsky in her testimony maintained the dress wasn’t, as ABC […]

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    Other Important Findings

    China’s Image Though few Americans paid very close attention to President Clinton’s trip to China, significantly more Americans see China moving in the direction of democracy and capitalism today than did so before Clinton’s June visit. Fully 35% of the public thinks that China’s government is “becoming more democratic” and “allowing more freedoms”; only 26% […]

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    Internet News Takes Off

    Introduction and Summary The Pew Research Center’s biennial news use survey finds that overall Americans are reading, watching and listening to the news just as often as they were two years ago. But the type of news Americans follow and the way they follow it are being fundamentally reshaped by technological change and the post-Cold […]

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    Section 2: Reading, Watching and Listening to the News

    The public’s news interests help explain the relative resilience of these news sources. Crime, health and community — the focus of much of today’s local news — are the subjects that most interest Americans. The public expresses considerably less interest in news about political figures and events in Washington and international affairs — topics which […]

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    Section 5: Attitudes Toward the News

    Overwhelmingly, Americans place a premium on accuracy and timeliness and, to a somewhat lesser degree, information that is helpful and hard to find. Fully 90% say that it is important that the news is accurate; 88% say it is important for the news to be timely and up-to-date. Over three-quarters (78%) want the news to […]