Numbers, Facts and Trends Shaping Your World

Search results for: “audiences”

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    Section 1: Americans Online

    With Internet use skyrocketing in virtually every major demographic group, more than one-third of Americans (36%) are now going online from work or home. What’s more, those who go online have a large appetite for news and information and are turning to the Internet as yet another news source. The Internet is quickly becoming a […]

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    Section 3: American News Habits

    The average American dedicates more than an hour a day to the news. More Americans read, watch or listen to the news each day than exercise or use a personal computer. Indeed, daily consumption of news appears thin only when compared to personal activities such as family meals and calling friends or relatives to talk. […]

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    Other Important Findings

    Political Interest Down from ’94 A sharp decline in the number of Americans tuned in to government and public affairs offers new evidence that the November election may not spark much interest. Indeed, just 9% of Americans are following news about candidates and elections in their states very closely. Interest in the elections is lackluster […]

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    Don’t Blame Us

    Introduction and Summary Political consultants have clear consciences: Most do not think campaign practices that suppress turnout, use scare tactics and take facts out of context are unethical. They are nearly unanimous — 97% — in the belief that negative advertising is not wrong, and few blame themselves for public disillusionment with the political process. […]

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    Does Specificity Equal Quality?

    Does Specifity Equal Quality? Having a more detailed characterization of sources is no guarantee that a story is accurate. Some stories that have held up well have barely characterized the sources. The Washington Post’s publication of the details of Clinton’s deposition in the Paula Jones litigation effectively offered no guidance at all about the source–even […]

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    What was Studied

    The first part of the study compared coverage from 1977, 1987 and 1997 in seven media outlets. It looked at all the coverage on the three main network newscasts for one month (March) of each of those years, as well as the front page coverage of the New York and Los Angeles Times, and the […]

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    What We Looked At

    The study measured a snapshot of the news media culture in the first week of the story. From Wednesday January 21 through Saturday, January 24, we studied the nightly newscasts, prime time magazines and specials, and relevant segments of Larry King and Charlie Rose, Nightline, the morning news shows, the front page coverage of the […]