Numbers, Facts and Trends Shaping Your World
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Network TV News Credibility Slips In a separate survey by the Center, the public perception of the believability of two network news anchors eroded significantly, as did the believability of two news networks, compared to three years ago. Tom Brokaw, NBC News, and CBS News were the exceptions, experiencing only statistically insignificant decreases in this […]
Introduction and Summary Television news is in trouble with the American public. Fewer adults are regularly watching it these days. Viewership of nightly network news is particularly hard hit. Fewer than half the public (42%) now says it regularly watches one of the three nightly network broadcasts — down from 48% in 1995 and 60% […]
Introduction and Summary Religion is a strong and growing force in the way Americans think about politics. It has a bearing on political affiliation, political values, policy attitudes and candidate choice. Its increasing influence on political opinion and behavior rivals factors such as race, region, age, social class and gender. More specifically, religion has a […]
Section I: Public Attitudes Toward the Press Section II: The Press and Leadership Groups View the Press Section III: The Press and Government Section IV: The Press and Questions of Ethics Section V: Press Ownership Section VI: News Emphasis on Entertainment and the Loss of Audience Section VII: Media Usage
Report Summary Fewer people are reading newspapers and watching network television news these days. It is unclear whether this is a continuation of the long-term decline in audiences of both media, or whether it is a result of the O.J. Simpson trial, which has gripped the attention of a significant percentage of core news consumers.
Summary On the occasion of our transition from Times Mirror Center for the People and the Press to the Pew Research Center, we offer an overview of what we have learned during the past five years about the news stories that are followed closely by the public and how much Americans know about current events. […]
Report Summary Melodramatic court trials carried on television recently have enjoyed huge audiences in the United States, a new nationwide Times Mirror survey found. Fully 43% of the American public have watched at least four of five of the most sensational trials aired on TV within the past few years. The survey also suggests that […]
The Times Mirror Center in 1987 developed a unique voter classification system based on three major elements — party affiliation, political participation, and personal values and attitudes — and using the statistical technique called “cluster analysis.” The new typology in 1995 is built on the same foundation, with minor modifications. Nine values and attitudes were […]
A New Third Force – Left of Center Likely supporters of an independent candidate in ’96 are drawn from different quarters than were Perot voters in 1992 ( Only 40% of former Perot voters say they would be inclined to vote for an independent candidate for president next year. As many as 39% say they […]
Fewer Health Care Complaints Americans were marginally more satisfied with “the way things are going in the country today” than six months ago, 28% compared to 23%. The percentage of satisfied respondents is the highest since January 1993, amid the inauguration of the new president. In early March 1996 the Gallup poll found an even […]