Numbers, Facts and Trends Shaping Your World

Search results for: “audiences”

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    Diana’s Death Interested Everyone – A Rare News Event

    Survey Findings In an era in which virtually all Americans share very few things, the story of Princess Diana’s death captivated the nation. Nearly nine in ten Americans paid attention to news of the tragedy and more than half (54%) followed the tragedy very closely. No other story this year has come close. Modern communications […]

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    Public Divided on Medicare Reforms

    Survey Findings Pew’s latest News Interest Index finds that a little bit of news about Medicare reform travels a long way, while a lot of news about tax relief is mostly greeted with shrugs and disbelief. Fewer than four in ten Americans (38%) paid close attention to the ongoing Washington debate about how to cut […]

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    Ten Years of the Pew News Interest Index

    Survey Findings An analysis of public attentiveness to more than 500 news stories over the last ten years confirms that the American public pays relatively little attention to many of the serious news stories of the day. The major exceptions to this rule are stories dealing with natural and man-made disasters and U.S. military actions. […]

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    Other Important Findings and Analyses

    Not Much Going On… The public is unimpressed with the performance of the 105th Congress thus far. When asked to name the most important thing that has happened in the new Congress so far this year, fully 72% could not cite a single item. Those who responded gave a random assortment of legislative initiatives, led […]

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    News Attracts Most Internet Users

    Introduction and Summary The numbers are still modest but the Internet is beginning to play a role in the news habits of a significant number of American consumers. Over one-in-five Americans now go online — either at home, work or school. Nearly three-fourths of this group sometimes get news from the World Wide Web or […]

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    Other Important Findings

    Dole’s Door Still Open? Clinton’s consistent margin over Dole and Perot notwithstanding, respondents in the Pew Research Center survey gave answers to a number of questions that indicate the potential for a closer contest. Only a minority of voters said they were strong supporters of either of the candidates — 20% for Clinton and 11% […]

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    Other Important Findings

    Fewer Health Care Complaints Americans were marginally more satisfied with “the way things are going in the country today” than six months ago, 28% compared to 23%. The percentage of satisfied respondents is the highest since January 1993, amid the inauguration of the new president. In early March 1996 the Gallup poll found an even […]

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    About the Typology

    The Times Mirror Center in 1987 developed a unique voter classification system based on three major elements — party affiliation, political participation, and personal values and attitudes — and using the statistical technique called “cluster analysis.” The new typology in 1995 is built on the same foundation, with minor modifications. Nine values and attitudes were […]

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    Other Important Findings and Analyses

    A New Third Force – Left of Center Likely supporters of an independent candidate in ’96 are drawn from different quarters than were Perot voters in 1992 ( Only 40% of former Perot voters say they would be inclined to vote for an independent candidate for president next year. As many as 39% say they […]

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    The People & the Press – Survey V

    Section I:  Public Attitudes Toward the Press Section II:  The Press and Leadership Groups View the Press Section III:  The Press and Government Section IV:  The Press and Questions of Ethics Section V:  Press Ownership Section VI:   News Emphasis on Entertainment and the Loss of Audience Section VII:  Media Usage