Numbers, Facts and Trends Shaping Your World

The Demographics of Mobile News

The Reading Experience


The challenge for news organizations has been to meet the demands of both of these groups in the content and apps they develop.

The survey also asked whether the tablet is mostly replacing news that consumers would have gotten elsewhere or is adding to the overall amount of news consumed. Again, one might expect the younger generation, whose news habits are still developing, to be adding to its news consumption more so than older generations. Actually, the reverse is true. Fully 61% of those 65 and older say the news they get on their tablet is adding to their news consumption compared with less than 45% for all other age groups. 

Education levels reveal even larger differences: 49% of tablet news users with less than a college education say the tablet is adding to their overall news consumption versus 36% of those with a college education or more.



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