New tabloid breed is more than screaming headlines but could they be blueprint to the future?
Topline
Total n = 2,321
Note: Totals may not equal 100 due to rounding.
|
Number of Stories per Paper in Sample
|
|
| Outlet |
# of stories
|
| Boston Metro |
321
|
| Boston Globe |
222
|
| DC Express |
367
|
| DC Examiner |
634 *
|
| Washington Post |
270
|
| Dallas Quick |
293**
|
| Dallas Morning News |
214
|
| Total |
2321
|
* One day, May 13, missing from sample
** One day, May 26, missing from sample
|
Story Origination
|
||||
| Story Origination |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| Staff News |
8.3%
|
15.8%
|
72.7%
|
29.9%
|
| Staff Column |
8.7
|
5.7
|
20.5
|
11.5
|
| Wire News–Affiliated |
14.9
|
3.2
|
2.8
|
8.0
|
| Wire News–Unaffiliated |
56.3
|
51.3
|
0.6
|
38.0
|
| Combo Staff and Wire-News |
0.6
|
1.6
|
0.3
|
0.8
|
| Syndicated Column–Affiliated or Unaffiliated |
5.8
|
4.6
|
0
|
3.7
|
| Non-Staff/Non-Wire (Freelance) |
0.9
|
12.9
|
1.8
|
4.5
|
| Q+A/Advice Column |
4.1
|
3.0
|
1.0
|
2.8
|
| No Source/Can’t Tell |
0.5
|
2.1
|
0.3
|
0.9
|
|
Geographic Focus
|
||||
| Geographic Focus |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| Local |
21.8%
|
32.0%
|
52.5%
|
34.0%
|
| Other U.S. |
22.7
|
16.9
|
8.5
|
16.8
|
| National |
12.9
|
13.7
|
17.7
|
14.6
|
| Mix U.S./Foreign |
5.9
|
5.7
|
4.8
|
5.5
|
| International |
13.7
|
11.0
|
4.8
|
10.3
|
| Not Applicable/No Specific Location |
22.9
|
20.7
|
11.6
|
18.9
|
|
Story Length in Words
|
||||
| Story Length |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| Less than 100 words |
15.1%
|
14.5%
|
2.5%
|
11.1%
|
| 101-250 |
53.0
|
22.4
|
2.8
|
29.4
|
| 251-500 |
30.5
|
38.2
|
5.5
|
25.0
|
| 501-1000 |
1.4
|
23.3
|
56.8
|
24.3
|
| 1001 or more |
0
|
1.6
|
32.3
|
10.3
|
|
Story Topic
|
||||
| Story Topic |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| Government |
9.2%
|
12.6%
|
15.6%
|
12.0%
|
| Crime |
13.4
|
10.1
|
12.5
|
12.2
|
| Business |
6.3
|
8.5
|
15.4
|
9.7
|
| Domestic Issues |
9.7
|
11.5
|
12.6
|
11.1
|
| Science |
3.7
|
1.3
|
1.3
|
2.3
|
| Foreign Relations |
6.7
|
5.0
|
2.3
|
4.9
|
| Accidents/Disasters |
1.9
|
0.5
|
1.0
|
1.2
|
| Celebrity/Entertainment |
14.7
|
6.6
|
5.7
|
9.7
|
| Lifestyle |
13.6
|
16.4
|
12.9
|
14.1
|
| Defense/Military |
3.6
|
5.4
|
2.5
|
3.7
|
| Sports |
16.5
|
20.0
|
18.0
|
17.9
|
| Other |
0.8
|
2.1
|
0.3
|
1.0
|
|
Number of Sources
|
||||
| Number of Sources |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| No Sources |
24.1%
|
23.8%
|
7.2%
|
18.9%
|
| 1 Source |
32.3
|
25.2
|
9.1
|
23.3
|
| 2 Sources |
23.3
|
21.3
|
8.6
|
18.3
|
| 3 Sources |
9.9
|
11.4
|
10.6
|
10.5
|
| 4 or More Sources |
10.3
|
18.3
|
64.4
|
29.0
|
|
Young Demographic Impact
|
||||
| Youth Demographic Impact |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| Demographic Impact Explicit |
8.3%
|
1.9%
|
9.2%
|
6.8%
|
| Demographic Impact Implied |
6.9
|
6.5
|
5.4
|
6.3
|
| No Description of Demographic Implied |
84.8
|
91.6
|
85.4
|
86.9
|
|
Principal Newsmaker Age Group
|
||||
| Principal Newsmaker Age Group |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| Child (Under 18) |
1.7%
|
2.7%
|
4.8%
|
2.9%
|
| Young Adult (18-35) |
16.1
|
14.8
|
10.1
|
13.9
|
| Middle Age (36-60) |
18.8
|
14.7
|
18.1
|
17.4
|
| Elderly (61 or older) |
6.8
|
7.1
|
5.9
|
6.6
|
| Don’t Know/Can’t Tell Age |
5.1
|
3.3
|
3.3
|
4.0
|
| No Principal Newsmaker |
51.5
|
57.4
|
57.8
|
55.0
|
|
Journalist Opinion
|
||||
| Journalist Opinion |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| No Opinion Present |
64.2%
|
64.2%
|
61.0%
|
63.2%
|
| One Statement of Opinion |
11.9
|
7.6
|
8.4
|
9.7
|
| Two or More Statements of Opinion |
3.2
|
3.5
|
7.5
|
4.6
|
| Not Applicable (Opinion Piece) |
20.7
|
24.8
|
23.1
|
22.5
|
|
Journalist Opinion — Excluding Opinion Columns and Editorials (n= 1,798)
|
||||
| Journalist Opinion |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| No Opinion Present |
81.0%
|
85.3%
|
79.4%
|
81.6%
|
| One Statement of Opinion |
15.0
|
10.1
|
10.9
|
12.5
|
| Two or More Statements of Opinion |
4.0
|
4.6
|
9.8
|
5.9
|
|
Range of Viewpoint
|
||||
| Range of Viewpoint |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| All One Opinion |
8.9%
|
11.8%
|
5.4%
|
8.6%
|
| Mostly One Opinion |
9.5
|
6.8
|
23.5
|
13.0
|
| Two Views Present |
6.3
|
5.4
|
18.6
|
9.8
|
| More Than Two Views |
0.2
|
0
|
0.7
|
0.3
|
| Not Applicable/Non-Controversial |
75.1
|
76.0
|
51.8
|
68.3
|
|
Background Information
|
||||
| Background Information |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| Presence of Background Information |
80.2%
|
91.8%
|
96.3%
|
88.3%
|
| No Background Information |
19.8
|
8.2
|
3.7
|
11.7
|
|
Future Implications or Impact
|
||||
| Future Implications or Impact |
Newspaper-Owned Tabloids (Quick, Metro, Express)
|
Independent Tabloid (Examiner)
|
Broadsheets (Wash Post, Boston Globe, Dallas Morning News)
|
Total
|
| Presence of Future Implications or Impact |
43.5%
|
42.1%
|
75.1%
|
52.7%
|
| No Future Implications or Impact |
56.5
|
57.9
|
24.9
|
47.3
|
