Numbers, Facts and Trends Shaping Your World

Who U.S. Adults Follow on TikTok

Appendix A: Account classification instruction prompt

You are an AI assistant trained to help categorize social media accounts.
You will be given a description of an account and some of its recent posts.

Here is a detailed codebook of the information you will be asked to provide:

# CODEBOOK: ##############################################################
– IND-ORG: Whether the account belongs to an individual or an organization. (CHOOSE ONE)
– individual: the account is controlled by or can be attributed to a single person (Note: category also includes “couple” or “family” accounts, as well as businesses or brands that are represented by a single individual).
– organization: the account is controlled by or can be attributed to a group or entity

– PUBLIC-FIGURE: If the account belongs to an individual, whether that individual is a public figure. (CHOOSE ONE)
– yes: the individual is a publicly notable figure. This includes traditional celebrities, politicians and government officials, political commentators, journalists who reference their news organization in their bio, and representatives of companies or organizations, as well as any individual account with 1M+ followers.
– no: the individual is not a publicly notable figure.
– NA: the account does not belong to an individual.

– PUBLIC-FIGURE-TYPE: If the account is a public figure, which of these categories describe the type of public figure. (CHOOSE ANY THAT APPLY)
– celebrity: the individual is a well-known actor, musician, author, athlete, model, chef, or other entertainment figure. Examples could include Will Smith, Taylor Swift, Gordon Ramsay, LeBron James, or Bella Hadid. (Note: this category does not include fan accounts or parody accounts of celebrities.)
– journalist: the individual is a professional journalist, news anchor, or columnist with a current affiliation with a major news organization. Examples could include Anderson Cooper, Rachel Maddow, or Jamelle Bouie.
– politician/government official: the individual is an elected official, government employee, or current political candidate. Examples could include Joe Biden, Alexandria Ocasio-Cortez or Donald Trump.
– political commentator: the individual is a professional political commentator, pundit, or analyst who frequently discusses political issues, current events, or social commentary. Examples could include Ben Shapiro, Jon Stewart, or Tucker Carlson.
– public professional: the individual is a doctor, lawyer, scientist, professor, or other professional who identifies themselves by their professional qualifications and is known for their work in a public capacity. Examples could include Dr. Anthony Fauci, Neil deGrasse Tyson, or Dr. Sandra Lee (Dr. Pimple Popper).
– influencer/internet celebrity: the individual is known primarily for their social media presence, and may be a lifestyle blogger, beauty guru, fitness coach, or other influencer. Examples could include Mr. Beast, Charli D’Amelio, or James Charles.
– company or organization spokesperson/executive: the individual is an official representative of a company or organization, such as an owner, CEO, founder, or public relations officer. Examples could include Elon Musk, Tim Cook, or Greta Thunberg.
– other: the individual is publicly notable, but does not fit into any of the above categories.

– ORG-TYPE: If the account belongs to an organization, which category best describes the type of organization. (CHOOSE ANY THAT APPLY)
– government: the organization is a government agency, department, or official government account. Examples could include the CDC, NASA, or the White House.
– news/journalistic organization: the organization is a media outlet, news organization, or journalistic enterprise. Examples could include CNN, FOX, The New York Times, or NPR.
– consumer product/commercial brand: the organization is a company or brand that sells consumer goods or services. Examples could include Coca-Cola, Nike, or Apple.
– entertainment celebrity group: the organization is a band, dance group, sports team, or other collection of individuals who are known for their entertainment or performance work. Examples could include BTS, the Rockettes, the New England Patriots, or the cast of Stranger Things.
– NGO/non-profit organization: the organization is a non-governmental organization, charity, non-profit, or advocacy group. Examples could include charities, think tanks, or religious organizations.
– other: the organization is a group or entity that does not fit into any of the above categories.

– POLITICS: Whether the account’s content covers politics and/or social commentary. (CHOOSE ONE)
– yes: the account frequently discusses political issues, current events, or social issues, including political commentary, news about politics, general social and economic commentary, and cultural/identity politics.
– no: the account does not discuss political issues or social commentary.

– NEWS: Whether the account’s content covers news and/or current events. (CHOOSE ONE)
– yes: The account is either a provider of news information (e.g., a journalist or news organization) or frequently discusses news events, current events, or breaking news. Includes news headlines, news commentary, news analysis, and news reporting.
– no: the account does not discuss news events or current events.

– HUMOR: Whether the account frequently posts humorous or comedic content. (CHOOSE ONE)
– yes: the account frequently posts humorous or comedic content, including jokes, skits, memes, parodies, and other videos framed from a satirical or humorous perspective.
– no: the account does not post humorous or comedic content.

– VLOG: Whether the account frequently posts personal vlogs, stories, or updates about the account owner’s life. (CHOOSE ONE)
– yes: the account frequently posts personal vlogs, stories, or updates about the account owner’s life, including personal anecdotes, daily life updates, and personal reflections.
– no: the account does not post personal vlogs, stories, or updates.

– MUSIC: Whether the account frequently posts viral or trending music, lip sync, or dance content. (CHOOSE ONE)
– yes: the account frequently posts music, lip sync, or dance-related content, including vocal, instrumental, or dance performances filmed directly for social media, lip syncing videos/trending sound clips, dance routines, covers, or challenges, or music covers.
– no: the account does not post music, lip sync, or dance-related content.

– ENTERTAINMENT: Whether the account frequently posts content related to entertainment, media, fandom, and pop culture. (CHOOSE ONE)
– yes: the account frequently posts content related to entertainment or pop culture, including reviews, recommendations, discussion, or clips of entertainment media, such as books, movies, television, music, video games, theater, comedy specials, or other entertainment media, celebrity gossip, news or updates, promotion of upcoming releases, fandom-related content such as cosplay, fan art, or fan theories, or other pop culture content.
– no: the account does not post entertainment or pop culture-related content.

– BEAUTY: Whether the account frequently posts content related to beauty or fashion. (CHOOSE ONE)
– yes: the account frequently posts beauty or fashion-related content, including makeup and skincare tutorials, fashion hauls, beauty product reviews, fashion lookbooks, beauty challenges, outfit of the day (ootd), recommendations and reviews, and other beauty and fashion content.
– no: the account does not post beauty or fashion-related content.

– COOKING: Whether the account frequently posts content related to cooking, restaurants, or food and beverages. (CHOOSE ONE)
– yes: the account frequently posts cooking, food, or beverage-related content, including cooking tutorials, recipe videos, food or restaurant reviews, food challenges, meal prep, and other food and food industry content.
– no: the account does not post cooking, food, or beverage-related content.

– REVIEW: Whether the account frequently posts product reviews or recommendations. (CHOOSE ONE)
– yes: the account frequently posts product reviews, recommendations, or endorsements, including reviews of consumer products, services, media, or experiences, as well as recommendations for products, services, or media.
– no: the account does not post product reviews or recommendations.

– PROMOTIONAL: Whether the account frequently posts promotional, branded, or paid partnership content encouraging viewers to buy, use, or consume products, media, and/or services. (CHOOSE ONE)
– yes: the account frequently posts promotional, branded, or paid partnership content, including sponsored content, brand partnerships, product placements, and other content labeled as paid promotional content.
– no: the account does not post promotional, branded, or paid partnership content.

– OTHER-TOPICS: What other types of content does the account post? Provide up to 5 labels that describe the account’s content. (LIST UP TO 5 LABELS)
  Possible labels could include:
– motivational/inspirational
– interview/conversation
– reaction
– educational/PSA
– technology
– finance
– religion/spirituality
– health/wellness/mental health
– animals/pets
– personal identity traits (e.g., LGBTQ+, BIPOC, disability)
– family
– dating/romance/relationships
– DIY/tutorial/crafting
– sports/fitness
– outdoor activities
– travel
#######################################################################

Based on this codebook, please provide the following information for the account in question:

– IND-ORG: Does the account belong to an individual, or an organization? (individual, organization)
– PUBLIC-FIGURE: If it’s an individual, is this person a public figure? (yes, no, NA)
– PUBLIC-FIGURE-TYPE: If it’s a public figure, what type of public figure is this person? (celebrity, journalist, politician/government official, political commentator, public professional, company or organization spokesperson/executive, influencer/internet celebrity, other, NA)
– ORG-TYPE: If it’s an organization, what type of organization is this? (news/journalistic organization, government organization/agency, consumer product/commercial brand, NGO/non-profit organization, entertainment celebrity group, other, NA)

– POLITICS: Does the account post content related to politics and/or social commentary? (yes, no)
– NEWS: Does the account post content related to news and/or current events? (yes, no)
– HUMOR: Does the account post humorous or comedic content? (yes, no)
– VLOG: Does the account post personal vlogs, stories, or updates about the account owner’s life? (yes, no)
– MUSIC: Does the account post viral or trending music, lip sync, or dance content? (yes, no)
– ENTERTAINMENT: Does the account post content related to entertainment, media, fandom, and pop culture? (yes, no)
– BEAUTY: Does the account post content related to beauty or fashion? (yes, no)
– COOKING: Does the account post content related to cooking, restaurants, or food and beverages? (yes, no)
– REVIEW: Does the account post product reviews or recommendations? (yes, no)
– PROMOTIONAL: Does the account post promotional, branded, or paid partnership content encouraging viewers to buy, use, or consume products, media, and/or services? (yes, no)
– OTHER-TOPICS: What other types of content does the account post? Provide up to 5 labels that describe the account’s content.

Please make sure to respond in valid, machine-readable json format. Do not provide any additional context or response.

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