As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.
Americans overwhelmingly see small businesses as having a positive effect on the way things are going in the country. By contrast, their views of large corporations are broadly negative. And most people – including identical shares in both parties – are critical of the impact of banks and financial institutions.
In most countries surveyed, around nine-in-ten or more adults are online. In South Korea, 99% of adults use the internet.
Across more than 20 countries surveyed, a median of 91% say being able to speak their country’s most common language is important for being considered a true national. And 81% say sharing their country’s customs and traditions is important for true belonging.
67% of people in Taiwan see themselves as primarily Taiwanese, compared with 3% who think of themselves as primarily Chinese.
How close do people feel to others around the world? How much do they want their countries involved in international affairs? How do people’s experiences with travel and feelings of international connectedness relate to their views about the world? A recent 24-nation survey explores these questions.
YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.
Four-in-ten Americans who get news from social media say inaccuracy is the thing they dislike most about it – an increase of 9 percentage points since 2018.
More than half of U.S. adults (56%) said that widespread use of brain chips to enhance cognitive function would be a bad idea for society.
Black adults in upper-income families are about twice as likely as those in lower-income families to say they are extremely or very happy.
The number of Black people living in the United States reached a new high of 47.9 million in 2022, up about a third (32%) since 2000.
About four-in-ten Black Americans (39%) say they extremely or fairly often see or hear news coverage about Black people that is racist or racially insensitive.
Most Asian adults in the U.S. have been treated as a foreigner or experienced incidents where people assume they are a “model minority.”
“A record 23 million Asian Americans trace their roots to more than 20 countries … and the U.S. Asian population is projected to reach 46 million by 2060.”

The first video in Pew Research Center’s Methods 101 series helps explain random sampling – a concept that lies at the heart of all probability-based survey research – and why it’s important.