Methods 101: Mode effects

How does the way a poll is conducted influence the answers people give? Courtney Kennedy walks through what to know about survey mode effects.

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy positions. The Center conducts public opinion polling, demographic research, computational social science research and other data-driven research. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder.

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Methods 101: Mode effects

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