Fact TankFebruary 10, 2014

The Sochi effect on NBC and the morning news wars

How many Americans will go to sleep with the Olympics and wake up with Today – and will it will be enough to reverse ABC’s morning momentum?

Fact TankFebruary 3, 2014

Coke, “America the Beautiful,” and the language of diversity

Coca-Cola’s “It’s Beautiful” ad, that aired during Sunday night’s Super Bowl, sought to portray ethnic diversity in the U.S. by featuring “America the Beautiful” sung in several languages. But not everyone was happy with Coke’s celebration of diversity in the country.

Fact TankJanuary 28, 2014

Local TV audiences bounce back

Bucking a long-range trend of declining viewership, the audience for local TV news grew in all three major time slots in 2013.

Fact TankJanuary 14, 2014

5 facts about Fox News

Roger Ailes’ 17-year-old Fox News Channel has changed the face of cable news.

Fact TankNovember 25, 2013

Local TV stations post mixed results as some feel loss of political ads

The rush to acquire local television stations produced revenue growth for some media companies in the year’s third quarter, while others suffered losses tied to a plunge in political ad dollars.

Fact TankNovember 22, 2013

50 years ago, America turned on the television

TV audience and survey data from the days immediately following JFK’s assassination show that Americans collectively tuned in to non-stop coverage that pioneered a new form of wall-to-wall television news delivery.

Fact TankNovember 20, 2013

Obamacare v. Philippines typhoon: How cable covered two big stories

In a week dominated by two mega-stories—the continuing travails of Obamacare and the devastating typhoon in the Philippines—America’s hypercompetitive cable news outlets exercised very different news judgments.

Fact TankOctober 28, 2013

5 demographic realities behind the creation of Univision/ABC News’ “Fusion” channel

Fusion’s launch reflects several demographic trends among the nation’s 53 million Hispanics, which make up 17% of all Americans.

Pew Research CenterOctober 11, 2013

More Watch Broadcast News, But Cable TV Viewers More Engaged

While the largest audiences tune into local and network broadcast news, it is the 24/7 national cable news channels that command the most attention from their viewers, who watch an average of 25 minutes a day.

Fact TankAugust 26, 2013

Another casualty of war in Syria—citizen journalists

Professional journalists have long faced the risks of working in harm’s way, but now conflicts like the one in Syria are claiming the lives of a new part of the media — citizen journalists.