May 6, 2014

Mother’s Day beats Valentine’s Day in Google ‘flowers’ search

google searches for flowers

When the U.S. House of Representatives issued its first Mother’s Day resolution in 1913, it called on all federal government officials to wear a “white carnation or some other white flower” to honor the nation’s moms. But even before the Congressional proclamation of an official day, mothers have been celebrated with flowers.

Today, more Americans search for “flowers” around Mother’s Day than Valentine’s Day, according to Google Trends data for the last 10 years. While the volume of searches for “flowers” in the United States are stable through most of the year, searches peak on the Friday before Mother’s Day and on Valentine’s Day. Google’s Trends tool measures the popularity of a search term relative to all searches in the United States. Data are reported on a scale from 0 to 100.

Topics: Internet Activities

  1. is a Research Analyst at the Pew Research Center's Religion & Public Life Project.

  2. is an Information Graphics Designer at the Pew Research Center.

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