Advertising

77% of adults think it's not acceptable for social media sites to use data about users’ online activities to show them political campaign ads.

A hard look at the digital publishing business shows the degree to which Facebook, more than any other single company, is where the digital display ad money is.

While the digital ad pie is growing, the numbers show that news organizations are competing for an increasingly smaller share of those dollars.

In many ways, 2013 and early 2014 brought a level of energy to the news industry not seen for a long time. Even as challenges of the past several years continue and new ones emerge, the activities this year have created a new sense of optimism – or perhaps hope – for the future of American journalism.

An influx of new investments from the tech world and philanthropy signify a pivot in the way we support journalism financially.

Online video is clearly becoming a part of the news media landscape. News is a part of what people watch online, and, more than ever, the public is a part of creating this news. But advertising and revenue opportunities, while they exist, are complicated.

Audience Cable In 2013, the cable news audience, by nearly all measures, declined. The combined median prime-time viewership of the three major news channels—CNN, Fox News and MSNBC—dropped 11% to about 3 million, the smallest it has been since 2007. The Nielsen Media Research data show that the biggest decline came at MSNBC, which lost […]

The rush to acquire local television stations produced revenue growth for some media companies in the year’s third quarter, while others suffered losses tied to a plunge in political ad dollars.

While the economics of local television are stronger than those of the newspaper industry, a new Pew Research Center report analyzes why some trends in local television news may be worrisome.

In a difficult advertising environment for the magazine industry overall, newly-released numbers from the Association of Magazine Media (MPA) show the nation’s news magazines being hit particularly hard.