Social Media

fact sheetOct 19, 2026

An image of someone using a smartphone with icons

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

reportOct 7, 2026

Image depicts multiple phone screens, each with health influencer content

Just over half of health and wellness content on social media focuses on healthy living, while about a third discusses medical topics. And 38% of posts have a product or service promotion.

reportOct 14, 2026

Nearly four-in-ten U.S. adults are in an online community. These virtual third spaces can take many forms, like Facebook groups, online video games or fandom forums on Reddit.

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reportMay 16, 2005

Buzz, Blogs, and Beyond

Experimental research from the Pew Internet & American Life Project and BuzzMetrics suggests that political bloggers can make an impact on politics, but they often follow the lead of politicians and journalists.
reportMay 2, 2005

New data on blogs and blogging

About 6% of U.S. adults have created blogs and 16% of them read blogs
reportApr 19, 2005

White Smoke and the Pope Blog

Despite the rapturous speed with which the news of the newly elected Pope disseminated in digital bits and bytes throughout the world today, the source that first announced the breaking story was the same brick-and-mortar reporter we’ve relied on …
reportApr 15, 2005

Meetup Says ‘Pony Up’

Meetup.com, the favorite web business of political sociologists, announced yesterday that it will institute a fee for its community organizing service beginning May 1.
reportApr 12, 2005

Netting Your Nuptials

Maybe it was the news of the royal wedding last weekend, or maybe it’s my own personal experience with wedding planning, but I’ve been thinking a lot lately about the role the internet plays in planning, promoting and archiving a major life event …
reportApr 7, 2005

Young people with broadband at home have distinctive news consumption habits

Are we entering an era of “user-generated” online content? We may not quite be there. But if you look at how young people with high-speed connections interface with the news, the phrase “news consumers” doesn’t capture what these people do when th…
reportJan 24, 2005

Social Networks and Bookmarking

Share your bookmarks and teach the world.
reportJan 21, 2005

Bloggers Unite!

As President Bush declares one of his main goals for his second term to be to reform Social Security, a number of bloggers have united in opposition and are using the internet as a tool for political organization and action.
reportJan 14, 2005

Inauguration organizing on the Web

Inauguration organizing takes to the Web.
reportOct 20, 2004

Use of Online Rating Systems

33 million American internet users have reviewed or rated someone or something as part of an online rating system.

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Americans’ Use of Social Media in 2026

What Do Health and Wellness Influencers Post About?

Online Community and Connection in America

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