Speaking the language of the next generation
How the Millennials Generation consumes, produces, and shares information
All
Publications
Overview Rick Santorum’s recent electoral wins may have propelled him to the top of the Republican field, but by a better than two-to-one margin, Mitt Romney remains the candidate Americans say they are hearing about most in the news. Half (50%) say they have heard the most about Romney recently, compared with 19% who say […]
Overview With a critical Republican primary in Florida, the 2012 presidential campaign was the public’s top story last week, closely followed by news about the economy. About a quarter (23%) say they followed news about the candidates for president most closely. Another 18% say the economy was their top story. Nearly as many (15%) say […]
The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]
Overview With a contested primary in only one party this year, fewer Americans are closely following news about the presidential campaign than four years ago. As a consequence, long-term declines in the number of people getting campaign news from such sources as local TV and network news have steepened, and even the number gathering campaign […]
Overview In the days before Tuesday’s hard-fought Florida primary and just after the president’s State of the Union address, political stories topped the public’s news interest. About two-in-ten (22%) say they followed news about candidates for the 2012 presidential elections more closely than any other news last week. About as many (18%) say their top […]
Overview The deadly crash of a cruise ship off of the coast of Italy and the latest developments in the 2012 presidential campaign topped the public’s news interests last week. About a quarter (26%) say they followed news about the cruise ship accident more closely than any other news. A comparable percentage (23%) say they […]
Overview As the Republican candidates battle for the chance to challenge Barack Obama in November, many Americans are highly critical of the presidential campaign. Half (50%) say the campaign has been too negative. By comparison, four years ago, amidst primary fights in both parties, just 28% said the campaign at that point was too negative. […]