News influencers on social media have become a popular alternative to traditional journalists and news organizations as a source of news for many Americans. This fact sheet looks at Americans’ experiences with news influencers on social media.
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There was a sharp partisan divide last week on which stories most interested liberals and conservatives: Liberals tracked most closely the kidnappings in Nigeria and the Donald Sterling controversy, while conservatives were most interested in Benghazi.
In the past 15 years, the percentage of women who work in newspaper newsrooms has barely budged. Women made up 36% of all newspaper staff in 2012, a slight decline from 37% in 1998.
While the digital ad pie is growing, the numbers show that news organizations are competing for an increasingly smaller share of those dollars.
News audiences are watching more digital news video than ever before and newsrooms are investing in creating more video content.
U.S. adults largely value journalists’ role in society but see their influence declining – and they differ over what a journalist is.
Democrats are much more likely than Republicans to both use and trust many major news sources.
Far fewer are hearing about the administration’s relationship with the media than was the case early in President Donald Trump’s first term.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
