How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
Numbers, Facts and Trends Shaping Your World
All
Publications
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
About three-quarters of U.S. adults say they’ve seen inaccurate election news at least somewhat often, and many say it’s hard to tell what’s true.
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
TikTok users under 30 see its impact on democracy more positively than older users, with 45% of this group saying it’s mostly good for American democracy.
X is still more of a news destination than these other platforms, but the vast majority of users on all four see news-related content.
More Americans now prefer to get local news online, while fewer turn to TV or print. And most say local news outlets are important to their community.
U.S.-born Latinos mostly get their news in English and prefer it in English, while immigrant Latinos have much more varied habits.
The Pew-Knight Initiative will deliver a comprehensive, real-time look at the information landscape from the standpoints of both consumers and producers of news.
Notifications