Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
Numbers, Facts and Trends Shaping Your World
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About half of TikTok users under 30 say they use it to keep up with politics, news
TikTok users under 30 see its impact on democracy more positively than older users, with 45% of this group saying it’s mostly good for American democracy.
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How Americans Get News on TikTok, X, Facebook and Instagram
X is still more of a news destination than these other platforms, but the vast majority of users on all four see news-related content.
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Americans’ Changing Relationship With Local News
More Americans now prefer to get local news online, while fewer turn to TV or print. And most say local news outlets are important to their community.
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How Hispanic Americans Get Their News
U.S.-born Latinos mostly get their news in English and prefer it in English, while immigrant Latinos have much more varied habits.
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Introducing the Pew-Knight Initiative
The Pew-Knight Initiative will deliver a comprehensive, real-time look at the information landscape from the standpoints of both consumers and producers of news.
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Many Americans find value in getting news on social media, but concerns about inaccuracy have risen
Four-in-ten Americans who get news from social media say inaccuracy is the thing they dislike most about it – an increase of 9 percentage points since 2018.
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Most Top-Ranked Podcasts Bring On Guests
Thousands of guests appeared on the top-ranked podcasts in 2022, but a relatively small number accounted for a majority of appearances. 76% of top-ranked podcasts brought on at least one guest in 2022, and 27% almost always or regularly featured guests.
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An Audio Tour Through America’s Top-Ranked Podcasts
To offer a taste of the variety of topics the top-ranked podcasts represent, and to give a sense of what podcast listeners experience, we compiled clips from the shows we studied.
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Q&A: How we used large language models to identify guests on popular podcasts
We asked researchers how they used the newest generation of large language models to analyze roughly 24,000 podcast episodes.
