Aaron Smith will share the Pew Internet Project’s most recent data on the constantly shifting digital ecosystem in the U.S. and highlight some major trends that have emerged since the project’s inception in 1999.
Telemarketing calls and spam texts are realities for most cell phone users. Smartphone owners are particularly likely to report dropped phone calls and slow download speeds.
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences
Television’s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.