short read | Nov 1, 2018

Exit polls, election surveys and more: A guide for the 2018 midterms

On election night 2018, besides the exit polls there will be an additional source of data on who voted and why, developed by The Associated Press, Fox News and NORC at the University of Chicago and based on a very different methodology. That means that depending on where you go for election news, you may get a somewhat different portrait of this year's electorate.

short read | Aug 29, 2018

Q&A: The challenges of creating a religious typology

This new analysis creates a typology that cuts across denominations, sorting Americans into seven groups, or “clusters,” based on their religious practices and values, their views about religion in general, and the sources of meaning and fulfillment in their lives. Rich Morin, a senior editor at the Center, explains how the study was put together, and discusses the role of cluster analysis in creating the typology.

short read | Aug 6, 2018

What are nonprobability surveys?

Many online surveys are conducted using “nonprobability” or “opt-in” samples, which are generally easier and cheaper to conduct. In our latest Methods 101 video, we explore some of the features of nonprobability surveys and how they differ from traditional probability-based polls.

short read | Aug 3, 2018

When writing about survey data, 51% might not mean a ‘majority’

For many people, “majority” is a word so common that they rarely have to think twice about what it means. But it’s a different matter for polling organizations like Pew Research Center. At the Center, writers cannot label a survey finding a “majority” unless it meets specific criteria.

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Signature Reports

report | Nov 19, 2019

A Field Guide to Polling: Election 2020 Edition

While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.

report | Mar 31, 2017

Are Telephone Polls Understating Support for Trump?

An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.