Feature | Mar 21, 2018
Methods 101: Survey Question Wording

The second video in Pew Research Center's Methods 101 series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.

Report | Mar 21, 2018
Video Explainer: Understanding survey question wording

The second video in Pew Research Center’s “Methods 101” series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.

Report | Jan 26, 2018
For Weighting Online Opt-In Samples, What Matters Most?

A growing share of polling is conducted with online opt-in, or nonprobability, samples. This trend has raised some concern within the industry because, while low participation rates pose a challenge for all surveys, the online opt-in variety face additional hurdles.

Presentation | Jan 3, 2018
Public Opinion Research in Sub-Saharan Africa

Pew Research Center hosted a survey methodology workshop on the opportunities and challenges of conducting public opinion research in sub-Saharan Africa to identify and discuss best practices and future directions for the field.

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Signature Reports

Mar 31, 2017
Are Telephone Polls Understating Support for Trump?

An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.

Features

Feature | Jul 16, 2019
Methods 101 Video: How is polling done around the world?

International polling provides information about how people in different countries are thinking about issues like immigration, technology, religion, you name it. But polling in different parts of the world can be very challenging, because what works in one country may not work in a different country.

Feature | May 14, 2018
Video: Can we still trust polls?

Recent events – including the 2016 presidential election and Brexit – have rattled public confidence in polls. But this video explains why well-designed polls can still be trusted and remain an important way to measure public opinion.

Feature | Mar 21, 2018
Methods 101 Video: Survey Question Wording

The second video in Pew Research Center’s Methods 101 series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.

Feature | May 12, 2017
Methods 101 Video: Random Sampling

The first video in Pew Research Center’s Methods 101 series helps explain random sampling – a concept that lies at the heart of all probability-based survey research – and why it’s important.