Numbers, Facts and Trends Shaping Your World

Read our research on:

Home Research Topics Internet & Technology Platforms & Services Social Media

Social Media

short read
Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

All

Social Media

Publications

  • presentation

    News Consumption 2010: Portable, Participatory and Personal

    This talk highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information.

  • report

    Neighbors Online

    One in five Americans use digital tools to communicate with neighbors and monitor community developments.

  • report

    In Social Media, Technology Drives the News Agenda

    The debate over the popular social networking site Facebook and the issue of privacy rights led a technology-focused week on social media. On Twitter, more than half of the news links were about Apple, a favorite Twitter topic. On YouTube, an ad about immigration featuring a frog puppet received the most views.

  • report

    The State of Online Video

    69% of online adults have used the internet to watch or download video, with 18-29 year-olds leading the way. Comedy has supplanted news as the most viewed type of video online.

  • report

    New Media, Old Media

    The stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press. But they also differ greatly from each other. Across a year-long study of blogs, Twitter and YouTube, the three platforms shared the same top story just once. What are the stories and issues that dominate in theses platforms? And what media outlets tend to provide those stories? A new year-long study by report offers answers.

  • presentation

    The Power of the Web

    Susannah Fox will provide a sneak preview of an upcoming report on how people living with cancer use the internet, in addition to an overview of already-released findings on the social life of health information.