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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

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Social Media

Publications

  • report

    Five Years of Free Friendship Online

    The social networking juggernaut Facebook turns five years old today, and the chatter online about the birthday ranges from congratulatory to cautionary.

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    New social media research

    Our colleagues at the Pew Research Center’s Project for Excellence in Journalism have developed a New Media Index and are unveiling it today.

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    The Annotated Inauguration

    Yesterday’s inauguration was the first to be fully digitized, annotated and archived online.

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    Adults and Social Network Websites

    The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% in 2005 to 35% at the end of 2008.

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    Fans of Facebook

    About a third of the U.S. public calls social networking sites such as Facebook a change for the better.

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    The New Connectedness

    Our “Networked Families” report contains data about the “new connectedness” or what Twitterers call “ambient intimacy.”

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    The Internet as Social Ally

    Do people consider the internet itself a kind of social ally? Not directly, but they often treat the internet as they would a helpful friend.

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    The Future of the Internet III

    A survey of experts shows they expect major tech advances as the phone becomes a primary device for online access, voice-recognition improves, and the structure of the Internet itself improves. They disagree about whether this will lead to more soci…

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    Obama’s Online Opportunities

    For a host of reasons, the new administration needs to develop a national broadband strategy but research suggests that users must be central actors in its design.