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Social Media

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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

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Social Media

Publications

  • presentation

    Governing as Social Networking

    Lee Rainie discussed the Project’s research about how the internet and cell phones are affecting citizens and how government agencies have new opportunities to plug into citizens’ social networks as they try to solve problems in their lives.

  • presentation

    Teens and Social Media: An Overview

    This talk presents an overview of Pew Internet project data on teens and social media, including teen tech tool ownership, communication patterns over social networks and mobile phones as well analysis of how young adults 18-29 seeking health info…

  • short reads

    Tweeting

    About one-in-ten online adults have used Twitter or a similar service.

  • report

    Bruce Sterling on Web 2.0’s aftermath

    Wondering how to describe social media and Web 2.0? Trying to figure out what happens next? Read Bruce Sterling’s latest speech, “The Brief But Glorious Life of Web 2.0, and What Comes After.”

  • report

    Social Networking on the Radio

    Last week my colleague, Amanda Lenhart, appeared on the Kojo Nnamdi show to talk about the opportunities and hazards that come with using social networking sites.

  • report

    Bloggers Grade Obama, Revolt over Facebook

    The most prominent narrative in social media online last week shifted from the stimulus bill to a critique of Obama’s first month in office. While the economic crisis was still a large topic, a policy change at Facebook created an uproar that forced the site to then change course.

  • report

    Twitter and status updating

    As of December 2008, 11% of online American adults said they used a service like Twitter or another service that allowed them to share updates about themselves or to see the updates of others.