Numbers, Facts and Trends Shaping Your World

Social Media

short read
Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.


  • short reads

    Tweeting

    About one-in-ten online adults have used Twitter or a similar service.

  • report

    Bloggers Grade Obama, Revolt over Facebook

    The most prominent narrative in social media online last week shifted from the stimulus bill to a critique of Obama’s first month in office. While the economic crisis was still a large topic, a policy change at Facebook created an uproar that forced the site to then change course.