Numbers, Facts and Trends Shaping Your World

Read our research on:

Home Research Topics Internet & Technology Platforms & Services Social Media

Social Media

short read
Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

All

Social Media

Publications

  • report

    Hobbyists Online

    83% of online Americans say they have used the internet to seek information about their hobbies and 29% do so on a typical day.

  • report

    Online Worlds and Screen Time

    Social networks for younger kids – Are online communities and avatar-based social worlds encouraging obesity?

  • report

    OMG Carl Kasell Wants to Be My Friend!?

    I logged into my Facebook account the other day to check on something, and I flicked over to my friend requests page after noticing that there was a new one. It was (allegedly) from Carl Kasell, NPR radio personality.

  • report

    The Latest News Headlines—Your Vote Counts

    What would a world in which citizens set the news agenda rather than editors look like? A new PEJ study comparing user-news sites, like Digg, Del.icio.us,and Reddit, with mainstream news outlets provides some initial answers. The snapshot suggests both a drastically different set of topics and information sources.

  • report

    YouTubers meeting lens to lens

    There’s a lot of ongoing discussion in the internet research world about how often relationships initiated online end up evolving into offline, in-person meetings.

  • report

    Facebook Your Future Roommate

    Remember the anticipation you felt on your first day of college? Showing up to your dorm and wondering what your freshman year roommate would be like? You might have even spoken with your assigned roommate on the phone, and maybe you were wonder…

  • report

    New Research From JCMC

    A new issue of the Journal of Computer-Mediated Communication was recently published online, with articles on topics ranging from Facebook to online fantasy sports.

  • report

    Internet News Audience Highly Critical of News Organizations

    Summary of Findings The American public continues to fault news organizations for a number of perceived failures, with solid majorities criticizing them for political bias, inaccuracy and failing to acknowledge mistakes. But some of the harshest indictments of the press now come from the growing segment that relies on the internet as its main source […]

  • report

    What are parents doing to protect teens online?

    Recent headlines about the discovery and removal of 29,000 registered sex offenders on MySpace have added fuel to the fiery debate about the safety of online social networks.