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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

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Social Media

Publications

  • presentation

    Online child safety and literacy

    This presentation pulls together Pew Internet Project research about teenagers’ online activities, their behavior on social networking sites such as Facebook and MySpace, and their Web 2.0 content creation activities. It covers the threats posed b…

  • presentation

    Participatory Medicine at NIH

    In this presentation, Mary Madden and Susannah Fox discuss the rise of participatory medicine within the context of key internet demographics and emerging online trends.

  • report

    Old media and new media blur just a little more

    In what could be considered a further blurring of traditional media and new forms of digital media, this weekend’s cover story in the New York Times Magazine features the intimate autobiographical account of Emily Gould, blogger and former Gawker …

  • report

    Dispatches and Data from China

    Senior Research Fellow Deborah Fallows has been living in China for the past two years, sending us whimsical dispatches as well as in-depth reports about the impact of the internet on social life.

  • report

    Tracking China’s Earthquake on TV and the Internet

    While the internet proved to be a faster and more varied source of news about the disaster, Chinese television reports have shown an unprecedented absence of censorship: “The faces in these productions tell everything. The soldiers are young; the grief is raw; the eyes are desperate.”

  • report

    Writing, Technology and Teens

    Teens write a lot, but they do not think of their emails, instant and text messages as writing. But teens also believe good writing is essential for success and that more school writing instruction would help them.