Numbers, Facts and Trends Shaping Your World

Social Media

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The TikTok logo appears on a smartphone screen in the Apple app store in this photo illustration in Ontario, Canada, on February 19, 2026. (Photo by Thomas Fuller/NurPhoto via Getty Images)

8 facts about Americans and TikTok

In the wake of TikTok’s deal to make its U.S. operations backed largely by non-Chinese investors, here’s what we know about Americans and TikTok.

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    Group participation and technology

    The proportion of American adults in each tech user group (those who use the internet, those who connect to the internet wirelessly, cell phone users, etc.) who are active in various organizations.

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    Global Publics Embrace Social Networking

    In regions around the world – and in countries with varying levels of economic development – people who use the internet are using it for social networking. Other forms of technology are also increasingly popular: cell phone ownership and computer usage have grown significantly across the globe over the last three years, and they have risen dramatically since 2002. Consistently, these technologies are especially popular among young people.

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