A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
Numbers, Facts and Trends Shaping Your World
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Teens, Social Media and Technology 2024
Nearly half of U.S. teens (46%) say they’re on the internet almost constantly. YouTube, TikTok, Instagram and Snapchat remain widely used by teens.
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A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
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America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
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Majority of Americans aren’t confident in the safety and reliability of cryptocurrency
A 63% majority of Americans have little or no confidence that cryptocurrencies are reliable and safe, but some groups are more wary than others.
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Most Americans back cellphone bans during class, but fewer support all-day restrictions
Overall, 68% of U.S. adults say they support a ban on middle and high school students using cellphones during class.
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Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
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Support for a U.S. TikTok ban continues to decline, and half of adults doubt it will happen
The share of Americans who support the U.S. government banning TikTok now stands at 32%, down from 38% in fall 2023 and 50% in March 2023.
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Many Israelis say social media content about the Israel-Hamas war should be censored
Most Israeli adults do not post or share about political and social issues online – including the war between Israel and Hamas.
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About half of TikTok users under 30 say they use it to keep up with politics, news
TikTok users under 30 see its impact on democracy more positively than older users, with 45% of this group saying it’s mostly good for American democracy.
