What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
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How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
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A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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8 facts about Americans and TikTok
Americans increasingly have been turning to TikTok – both in general and for news – even as the app faces an uncertain future in the United States.
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Teens, Social Media and Technology 2024
Nearly half of U.S. teens (46%) say they’re on the internet almost constantly. YouTube, TikTok, Instagram and Snapchat remain widely used by teens.
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A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
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America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
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Majority of Americans aren’t confident in the safety and reliability of cryptocurrency
A 63% majority of Americans have little or no confidence that cryptocurrencies are reliable and safe, but some groups are more wary than others.
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Most Americans back cellphone bans during class, but fewer support all-day restrictions
Overall, 68% of U.S. adults say they support a ban on middle and high school students using cellphones during class.
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Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
