Numbers, Facts and Trends Shaping Your World

Social Media

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The TikTok logo appears on a smartphone screen in the Apple app store in this photo illustration in Ontario, Canada, on February 19, 2026. (Photo by Thomas Fuller/NurPhoto via Getty Images)

8 facts about Americans and TikTok

In the wake of TikTok’s deal to make its U.S. operations backed largely by non-Chinese investors, here’s what we know about Americans and TikTok.

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    71% of online adults now use video-sharing sites

    Fully 71% of online Americans use video-sharing sites such as YouTube and Vimeo. Rural internet users have caught up to others in their use of these sites, and minorities are more likely than whites to visit them.

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