Numbers, Facts and Trends Shaping Your World

Social Media

short read
Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

  • feature

    What Americans Think About Privacy

    The majority of Americans feel their privacy is being challenged in some fundamental ways, our new report finds. See the variety of perspectives our focus group respondents shared about privacy. Their answers are real, but they have been assigned a pseudonym.

  • report

    Religion and Electronic Media

    One-in-five Americans report sharing their religious faith on social networks like Facebook and Twitter in an average week, about the same percentage that tune in to religious talk radio, watch religious TV programs or listen to Christian rock music.

  • feature

    Victims of Online Harassment Describe Their Experiences

    73% of adult internet users have seen someone be harassed in some way online and 40% have personally experienced it. Respondents who have personally experienced online harassment were asked to elaborate about their most recent incident in their own words.