Numbers, Facts and Trends Shaping Your World

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    Part III. How do local news enthusiasts’ news consumption habits differ from others?

    Overview Local news enthusiasts are general news enthusiasts. Overall, nine in 10 say they enjoy keeping up with the news a lot (63%) or some (29%), and they are more likely than other adults to follow all types of news (international, national, and local).  This is true of both older and younger local news enthusiasts, […]

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    The Campaign Conversation: Twitter vs. Blogs

    One distinguishing characteristic about the campaign conversation on Twitter is the sheer volume of opinions or assertions carried in the 140-character format. Consider that there were more than 15 million assessments offered about President Obama between May 2 and November 27, almost 2.2 million about Cain, and almost 1.6 million about Romney. Gingrich was the […]

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    Who is Placing Ads?

    Who is buying ads on news sites? The answer reveals part of the trouble the news industry is having findings its way in the new marketplace. Across these 22 news sites, the biggest single advertiser is the news organization itself or its parent. Ads promoting the organization’s own products, known as “in-house ads” in industry […]

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    Section 2: Debates and Campaign Outreach

    When the survey was in the field in early January (Jan. 4-8), there had already been 13 debates among the GOP candidates, and another two occurred while the survey was taking place. Four-in-ten (40%) Americans say they have watched one or more of these debates. By the end of 2007, Republican candidates had held a […]

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    Main findings

    Two-thirds of online adults have a profile on a social networking site, and most restrict access to friends only. Two in three online adults (63%) say they currently maintain a profile on a social networking site, up from just 20% who said they had ever created a profile in 2006.[3.numoffset=”3″ The May 2011 Survey asks: […]

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