What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “tiktok”
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fact sheet
Social Media Fact Sheet
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
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report
8. News influencers on TikTok
News influencers on TikTok stand out from other sites for having a smaller gender gap and being more balanced in political leanings.
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short reads
A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
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report
Methodology
This report aims to gain an understanding of social media influencers who focus on health and wellness topics and the experience of U.S. adults who get such information from these influencers. It uses two different methodologies, including an analysis of health and wellness influencers who regularly post on Instagram, TikTok or YouTube, as well as […]
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short reads
10 facts about teens and social media
Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).
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report
Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
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short reads
Support for a U.S. TikTok ban continues to decline, and half of adults doubt it will happen
The share of Americans who support the U.S. government banning TikTok now stands at 32%, down from 38% in fall 2023 and 50% in March 2023.
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fact sheet
Teens and Social Media Fact Sheet
YouTube is the most popular online platform among teens, with roughly nine-in-ten saying they use the site. And more than half of teens report using TikTok, Snapchat and Instagram.
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short reads
About half of TikTok users under 30 say they use it to keep up with politics, news
TikTok users under 30 see its impact on democracy more positively than older users, with 45% of this group saying it’s mostly good for American democracy.
