Numbers, Facts and Trends Shaping Your World

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  • fact sheet

    Social Media Fact Sheet

    Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

  • short reads

    What we know about TikTok content creators

    On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

  • report

    Few Americans pay for news when they encounter paywalls

    ☀️ Happy Thursday! The Briefing is your guide to the world of news and information. Sign up here! In today’s email: 🔥 Featured story Zohran Mamdani is the apparent winner of this week’s Democratic primary for New York City mayor, and some are connecting his success to his viral videos and use of new media. Mamdani has […]

  • report

    Platforms Americans use to get news, including social media and podcasts

    ☀️ Happy Thursday! The Briefing is your guide to the world of news and information. Sign up here! In today’s email: 🔥 Featured story Jimmy Kimmel returned to late-night television and drew big ratings on Tuesday after ABC suspended him for his comments about the aftermath of Charlie Kirk’s killing. In his opening monologue, Kimmel defended free speech and the freedom of […]

  • report

    Pittsburgh Post-Gazette to shut down

    ☀️ Happy Thursday! The Briefing is your guide to the world of news and information. Sign up here! In today’s email: 🔥 Featured story The Pittsburgh Post-Gazette, which started publishing in the late 1700s and won a Pulitzer Prize as recently as 2019, will shut down on May 3. Its unionized workers recently ended a more than three-year strike after […]

  • report

    Methodology

    This report aims to gain an understanding of social media influencers who focus on health and wellness topics and the experience of U.S. adults who get such information from these influencers. It uses two different methodologies, including an analysis of health and wellness influencers who regularly post on Instagram, TikTok or YouTube, as well as […]

  • report

    8. News influencers on TikTok

    News influencers on TikTok stand out from other sites for having a smaller gender gap and being more balanced in political leanings.

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