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Over three weeks studied, a majority of posts on current events or civic issues (55%) by news influencers were about government, politics or the election.

News influencers with a current or past connection to a news organization are less likely to explicitly advertise their political orientations.

For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” This report – a study of popular news influencers – uses three different research components and methodologies, including a nationally representative survey of U.S. adults conducted through Pew Research Center’s American Trends Panel (ATP), as well as an analysis of news influencers […]

Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.

YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the news industry.

News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.

News influencers on the site are more likely to explicitly identify with the political right than left. They’re also much more likely to be men.