If targeting online advertising is one potential method for news sites to get more revenue from online ads, discount sites like Groupon or other similar services were seen as another possible revenue stream for news. The initial popularity of Groupon and then of competing discount sites like LivingSocial was seen by many in the news […]
Traditionally, the three broadcast networks have not had marked variations in their selection of news. That appears to be changing. In 2011, one network appears to differentiating itself with a more hard news orientation. CBS, which publicly has announced that it is trying to define itself with a more hard news approach, devoted almost one-third […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
In certain key respects—their use and ownership of technology, for example—these Haiti text donors differ dramatically from the population as a whole. However, in other respects—such as their attention to news events or their participation in groups—they are little different from other Americans. Haiti text donors in our survey are avid technology users The Haiti […]
With different audience bases, different sibling networks and different styles, the three main cable news channels also had different definitions of what constituted news in 2011. Some of the distinctions between the three main channels, in other words, are in story selection, not only style or tone. The weakening economy, for instance, was a much […]
Introduction and findings After getting the basics about those who are active in religious organizations, we examined their broad patterns of involvement in groups by looking at the number of groups that a person was active in and the number hours devoted to these groups. The average American adult is active in 3.51 groups of […]
Those who are active in religious organizations are more involved with all kinds of civic and other organizations, devote more time to organizational activities, and think more highly of their communities and their fellow citizens.