What Twitter users say versus what they do: Comparing survey responses with observed behaviors
We explore the connection between Americans’ survey responses and their digital activity using data from our past Twitter research.
Search results for: “social media”
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1. Assessing the accuracy of estimates for U.S. adults
To gauge each sample’s accuracy on general population estimates for all U.S. adults, we calculated the weighted percentage of adults belonging to 77 categories across 28 different variables and compared them to corresponding benchmarks derived from high-quality government data sources. The benchmarks covered a variety of topics, including voting, health, and respondents’ work, family and […]
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Cable News Fact Sheet
In 2022, both prime-time and daytime cable news audiences increased for Fox News but decreased for CNN, MSNBC and Newsmax.
