Numbers, Facts and Trends Shaping Your World
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By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
The biggest religion stories of 2011 involved tensions over Islam and questions about faith in presidential politics, especially Mormonism, according to an annual review of religion in the news.
<!– Tell Us Your Story Join the conversation about ethnic identity on the Pew Hispanic Center Facebook page. –> The U.S. will soon be a minority-majority country, a demographic change that is fueled by Latino population growth. What do patterns of Latino ethnic identification foreshadow for a nation that is becoming more ethnically diverse? The […]
Pew Internet/Elon University survey reveals experts’ hopes and fears about the hyperconnected generation, from their ability to juggle many tasks to their thirst for instant gratification and lack of patience
Asian Americans, as a whole, are more politically liberal than the general public and tilt more toward the Democratic Party than toward the Republican Party. But Asians who are evangelical Protestants tend to favor the GOP, and they are more likely than other Asian-American religious groups overall to say they are politically conservative. Asian Americans’ […]
How patron’s reading habits have changed since reading and borrowing e-books. While some of the respondents to our online queries of patrons said that their reading habits had not changed, many said that they are indeed doing more “impulse” reading since the advent of e-books due to the ease of obtaining and reading books wherever […]
Respondents’ thoughts Hyperconnected. Always on. These terms have been invented to describe the environment created when people are linked continuously through tech devices to other humans and to global intelligence. Teens and young adults have been at the forefront of the rapid adoption of the mobile internet and the always-on lifestyle it has made possible. […]