Frame: Which Aspects of the Race Got Attention, and Which Ones Didn’t?
As was the case four years earlier, the strategic aspects of the campaign dominated coverage of the closing weeks of the 2012 presidential race. Taken together, horse-race coverage as well as advertising and fundraising stories–which includes advertising, fundraising, endorsements, and the media’s coverage of themselves-combined for 44% of all the coverage examined. Yet, that is […]