Numbers, Facts and Trends Shaping Your World
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The customization or targeting of ads based on audience data is one of the newer ways to serve advertisers interests-helping those selling goods to reach consumers perceived to be the most likely to be interested in and thus to act on their ads. In targeted advertising, in other words, the ads one person gets will […]
Overview In the days before Tuesday’s hard-fought Florida primary and just after the president’s State of the Union address, political stories topped the public’s news interest. About two-in-ten (22%) say they followed news about candidates for the 2012 presidential elections more closely than any other news last week. About as many (18%) say their top […]
The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]
Respondents’ thoughts One major sign of the sanctification of Big Data as a topic of interest with vast potential emerged in March this year when the National Science Foundation and National Institutes of Health joined forces “to develop new methods to derive knowledge from data; construct new infrastructure to manage, curate and serve data to […]
A number of people at the Project for Excellence in Journalism worked on this report. Associate Director Mark Jurkowitz and Director Tom Rosenstiel wrote the report. The data was compiled by senior researcher Paul Hitlin, senior methodologist Hong Ji and content & training coordinator Mahvish Shahid Khan. Charts were created by manager of the Weekly News […]
Attention to the Republican nomination fight increased last week with Iowa looming and Gingrich and Romney locked in campaign combat.
Among the outlets that were studied, Twitter activity varied widely. Major national newspapers tend to offer the most: As a group the four papers studied average 74. The three cable news channels average 45. The rest of the outlets studied-broadcast television, audio, online-only and local newspapers-average 18 Twitter feeds per outlet. The other point of […]
The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]
Overview The threat of nuclear disaster in Japan and the killing of Osama bin Laden by Navy SEALs were two of the breaking news stories that captured the greatest amount of public attention in 2011. But Americans also kept a steady watch on the economy at home. More than half said they followed news about […]