Numbers, Facts and Trends Shaping Your World
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Report Summary Bill Clinton and Ross Perot continue to command more voter attention than George Bush. Times Mirror’s latest Air Wars Score Card finds 37% of American voters saying that in the past week they have heard the most in the media about Bill Clinton. Almost as many mention independent candidate Ross Perot (31%), while […]
The President has a strong lead over Senator Dole among Independent voters (53% vs. 38%). Perhaps most surprisingly, 18% of Republicans say they would be inclined to vote for Clinton over Dole. The defection rate among Democrats, whose party has decided on a candidate, was less than 10%. Clinton also is making a good showing […]
Network TV News Credibility Slips In a separate survey by the Center, the public perception of the believability of two network news anchors eroded significantly, as did the believability of two news networks, compared to three years ago. Tom Brokaw, NBC News, and CBS News were the exceptions, experiencing only statistically insignificant decreases in this […]
Introduction and Summary Television news is in trouble with the American public. Fewer adults are regularly watching it these days. Viewership of nightly network news is particularly hard hit. Fewer than half the public (42%) now says it regularly watches one of the three nightly network broadcasts — down from 48% in 1995 and 60% […]
Introduction and Summary The number of Americans going online to an information service or directly to the Internet has more than doubled in the past year, but most consumers are still feeling their way through cyberspace. Few see online activities as essential to them, and no single online feature, with the exception of E-Mail, is […]
Report Summary A new study suggests that the way the media covers international news may be doing little to change the American public’s indifference to concerns about world events and foreign policy. A four-month analysis of over 7,000 international news stories now finds that newspapers and network television focus most often on world news that […]