Numbers, Facts and Trends Shaping Your World
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Given the uncertainties of the moment, we asked the newspaper officials to project what their industry might look like five years down the road. There were a variety of answers. The most common scenario was that the newspaper would be printed and delivered to people’s homes less frequently, perhaps as little as two to three […]
CONTACT: Tom Rosenstiel or Mark Jurkowitz of PEJ, 202.419.3650 America’s Newspapers: The Search for a New Business Model New Study Finds Some Papers Succeeding With Digital Revenue; But Many Executives Report Struggle to Change Business Culture Though the newspaper industry generally is making only halting progress in the search for a new revenue model, some […]
In our interviews, we asked executives to identify the biggest internal and institutional obstacle at their companies to forging a successful business model. The response was nearly unanimous. Officials at 10 of the 13 companies said their biggest challenge was the continuing tension between people in their organizations who are advocating a more aggressive digital […]
The good news for the newspaper industry in this data is that the percentage of digital ad revenue is growing at a double-digit pace. Overall, for the last full year for which papers had data, digital revenue at the papers studied grew 19% on average. We found that the highest rate of annual digital ad […]
Overview President Obama’s expression of support for same-sex marriage proved to be the public’s top news story last week. About a quarter of Americans (26%) say they followed news about Obama’s statements on the divisive topic more closely than any other news, according to the latest weekly News Interest Index survey, conducted May 10-13 among […]
The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]
The Project for Excellence in Journalism did not publish a news index report this week. However, the data is available.
To accelerate the transition to digital revenue, executives at nearly all of these newspaper companies agreed on one thing: Their advertising sales staffs needed to change. One of the broadest findings in this research, indeed, is the degree to which all of the executives talked about the need to re-train and re-tool sales staffs that […]
One major issue going forward for the newspaper industry is whether it can begin to grow different kinds of digital revenue. The news industry is now more than 15 years into the transition to digital, a transition that is now also adding mobile. For much of that time, newspapers have focused on trying to sell […]
Mobile at this point is a small part of the revenue of the newspapers in this study. In late 2011, on average, mobile accounted for only .9% of the digital revenue stream of the papers that provided us with data-less than even video and targeted advertising. This is still a nine-fold increase from a negligible […]
