As Felipe Calderón’s term as Mexico’s president draws to a close, Mexicans continue to strongly back his policy of deploying the military to combat the country’s powerful drug cartels, despite public unease about the moral cost of the drug war. Meanwhile, a majority of Mexicans say they have a positive opinion of the U.S.
Overview A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three quarters of Americans (72%) report following local news closely “most of the time, whether or not something important is happening.” In contrast, one-quarter (25%) […]
The 2012 presidential campaign is drawing significantly less interest than the 2008 campaign from Democrats and younger people. According to the Pew Research Center’s News Interest Index surveys over the course of January, 30% of Democrats have been following election news very closely, down from 42% in January 2008, during the primary contest between Barack […]
Who is buying ads on news sites? The answer reveals part of the trouble the news industry is having findings its way in the new marketplace. Across these 22 news sites, the biggest single advertiser is the news organization itself or its parent. Ads promoting the organization’s own products, known as “in-house ads” in industry […]
The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]
The Project for Excellence in Journalism did not publish a news index report this week. However, the data is available.
Reading trends have fluctuated during the decades that polling organizations have been asking questions about Americans’ reading habits, especially when it comes to books. Our survey introduced several new dimensions of this exploration by asking about people’s purposes for reading, by looking at new technology formats, and by paying particular attention to the role of […]
Another major factor industry professionals consider critical in the future of digital revenue, beyond the level of targeting, is the format of a digital ad. Some in the industry have high hopes for the growth of video ads, for instance. By contrast, after a decade of the internet, some are skeptical about the future of […]