Numbers, Facts and Trends Shaping Your World
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How searchers feel about issues related to paid and unpaid search results. In the last few years, a few new ingredients have been introduced into the ways search engines select and present their search results to users. These have become a source of controversy within the search industry, despite going largely unnoticed by users. The […]
There are also some differences in tone between different media. Newspapers were the most negative medium by a sizable margin. Fully 46% of newspaper stories carried a two-to-one negative cast, compared with 28% for network news and 30% for the two cable shows studied. Even starker differences emerged in the treatment of different candidates. Newspapers […]
Television remains the dominant source of political news and information. Television is the main source of news for Americans on the typical day. When asked whether they yesterday got news from a variety of sources, 74% of Americans said they got news yesterday from the television. The radio and newspapers come in next, with 54% […]
Methodology Main Sample Sample DesignThirteen media outlets-4 newspapers and 9 broadcasts-were monitored for 14 days. The monitoring period began Friday, October 1, 2004 and continued through the inclusion of Thursday, October 14, 2004. Newspapers were selected to provide an understanding of coverage by both national press (New York Times, Washington Post) and regional publications (Columbus […]
Conclusions and implications The act of going online for news about politics and public affairs increases the amount of information people know about the different sides of issues. In a contemporary political environment that seems highly partisan and in which people seem to talk past each other rather than weigh each other’s arguments, it is […]
Introduction In all, 512 respondents were asked questions about gay marriage. There was a greater partisan imbalance among them than on any of the other issues probed in this research. Some 26% of the respondents to this part of the survey said they favored legalizing gay marriage, 70% said they opposed it, and 4% were […]
As wired Americans increasingly go online for political news and commentary, we find that the internet is contributing to a wider awareness of political views during this year’s campaign season.
Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters 96% believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]
Overall, 59% of Bush dominated stories were clearly negative in nature–meaning they contained statements that were at least two-to-one critical of the President. That is an almost identical mirror image of the 56% of decidedly negative Gore stories four years ago. The only difference is that just 25% of Kerry stories were decidedly negative. In […]