The economy remained the No. 1 story for the ninth consecutive week while the 2012 presidential race continued its recent spike in coverage last week. And dramatic developments regarding Syria and Libya drove Mideast coverage to its highest level in nearly three months.
The growing News of the World scandal drew increased media attention last week, but not enough to stanch interest in the debt deliberations in Washington, which have fueled the top story for five weeks running. A record-breaking heat wave, the end of an era at NASA and a relatively quiet presidential campaign also ranked among the top stories last week.
Coverage of the economy ballooned last week with the high stakes political skirmishing over the deficit and debt limit, while on the other side of the Atlantic the scandal enveloping Rupert Murdoch’s media empire generated a significant increase in media attention in the U.S.
The stalemate over deficit reduction and the entry of another candidate into the crowded 2012 presidential race made the economy and election the two leading stories last week. Meanwhile media attention to Afghanistan fell dramatically, highlighting the episodic and uneven coverage of that decade-old conflict.
The 2012 campaign was the top story last week as Republican hopefuls met in a New Hampshire debate that produced some media winners and losers. Worries about the economy were a close No. 2. And three weeks after the initial scandal broke, Anthony Weiner’s resignation was major news.
Libya traded places with Japan as the top storyline in the news last week as the media scrambled to cover two international crises at once. The biggest domestic news story, meanwhile, was the death of a Hollywood icon.
In a week in which the president defended his Libya policy to the American public, the Middle East again topped the news agenda. But coverage of that subject and the aftermath of the Japanese earthquake tailed off a bit last week as both crises defied any quick resolution.
For a second week in a row, the media focused on the economy and away from foreign affairs. Last week, driven by a Presidential speech, the government shutdown was replaced with a larger debate about national fiscal priorities. Lurking in the background was the 2012 presidential race, a story that gave tycoon and Obama birth certificate skeptic Donald Trump a platform of his own.
The media narrative moved from overseas to the Beltway last week as budget battles trumped press interest in Libyan fighting and Japanese nuclear worries. The question is whether a long run of dominant international news will now give way to ongoing coverage of domestic concerns.
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