Numbers, Facts and Trends Shaping Your World
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
Parents see the internet and cell phones’ role as a mixed blessing for their teenagers: Tech helps their kids to be connected and it can bring distressing things into their lives. In our survey, we asked parents about their feelings about a series of positive and negative impacts of digital technology. Generally, people said the […]
One distinguishing characteristic about the campaign conversation on Twitter is the sheer volume of opinions or assertions carried in the 140-character format. Consider that there were more than 15 million assessments offered about President Obama between May 2 and November 27, almost 2.2 million about Cain, and almost 1.6 million about Romney. Gingrich was the […]
Online safety and parent involvement Parents in the United States are still the primary gatekeepers and managers of their teens’ internet experience. As discussed earlier in the report, parents are the most often cited source of advice and the biggest influence on teens’ understanding of appropriate and inappropriate digital behavior. Parents are also responsible for […]
Respondents’ thoughts In this survey about the likely future of the Internet, a majority of technology experts and stakeholders expressed confidence that by 2020 most people will have embraced and fully adopted the use of smart-device swiping for purchases they make, nearly eliminating the need for cash or credit cards. These experts feel that the […]
With a Mormon candidate in the race for the 2012 GOP presidential nomination, there has been intense media, academic and public interest in Mormons and their religion. The Pew Forum recently held a roundtable discussion with journalists, scholars and policy experts on some of the latest research on Mormons and their place in American society and public life.
The majority of teen social media users find online social networks to be “mostly kind” spaces, yet 88% have witnessed mean or cruel behavior there.
Section 1: The majority of teens have positive online experiences, but some are caught in an online feedback loop of meanness and negative experiences. This section of the report examines teens’ perceptions and social experiences online. We take readings on the overall emotional climate of social media spaces and then delve into their specific experiences, […]