Numbers, Facts and Trends Shaping Your World
Another major factor industry professionals consider critical in the future of digital revenue, beyond the level of targeting, is the format of a digital ad. Some in the industry have high hopes for the growth of video ads, for instance. By contrast, after a decade of the internet, some are skeptical about the future of […]
Game mechanics like rewards and feedback loops are gaining ground in digital life and many experts think they will spread widely to key domains like education and health by 2020. Others worry about a darker side.
The Web Is Dead? No. Experts expect apps and the Web to converge in the cloud; but many worry that simplicity for users will come at a price.
An examination of 2011 coverage also reveals some ways in which the PBS NewsHour differs in its agenda from the rest of the media, particularly in what viewers can find elsewhere on television. The most striking difference is that the NewsHour offered more than one-third more coverage of international events over the last year than […]
The survey also looked more closely at the habits of those users who get news on their tablets at least weekly (77% of all tablet users). The findings may offer some encouragement to the news industry. For many, the tablet has meant more time spent with news, new sources for news and a better overall […]
The question of whether people will pay for news on tablets is closely related to another issue-whether they use “apps” as a way to interact with news or whether they access that content through a browser, the way they do on a laptop or desktop computer. If people are using a browser, then the content […]
Much of what drives replacement is the sense that what one is getting in the new form is somehow better than what one got previously-either in the format, function or content itself. Tablet news users were asked to give overall assessments of their news experience on these devices compared with before they had their tablet. […]