Numbers, Facts and Trends Shaping Your World

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    Methodology

    Focus groups Pew Research Center worked with PSB Insights to conduct nine 90-minute online focus groups with a total of 44 U.S. adults from Sept. 24 to Oct. 10, 2024. The intent of this project was to explore the attitudes and experiences of adults without a four-year college degree, adults in rural areas, and people […]

  • report

    8. News influencers on TikTok

    News influencers on TikTok stand out from other sites for having a smaller gender gap and being more balanced in political leanings.

  • report

    Demographic differences in how teens use and view AI

    Artificial intelligence is part of many teens’ online lives today, with a majority saying they’ve used chatbots. One takeaway from our recent survey? How they use AI – and what they think about it – is far from one-size-fits-all. We’ve long explored teens’ tech use by factors like race, ethnicity, income and gender – from […]

  • report

    Methodology

    This report aims to gain an understanding of social media influencers who focus on health and wellness topics and the experience of U.S. adults who get such information from these influencers. It uses two different methodologies, including an analysis of health and wellness influencers who regularly post on Instagram, TikTok or YouTube, as well as […]

  • fact sheet

    Party Affiliation Fact Sheet (NPORS)

    Explore trends in partisan identification among U.S. adults using data from Pew Research Center’s National Public Opinion Reference Survey (NPORS).

  • report

    Appendix: Detailed tables

    Americans’ views on the morality of married people having an affair % who say married people having an affair is … Note: Figures may not add to 100% or to subtotals indicated due to rounding.Source: Survey of U.S. adults conducted March 24-30, 2025.“What Do Americans Consider Immoral?” PEW RESEARCH CENTER Americans’ views on the morality […]