Internet Election News Audience Seeks Convenience, Familiar Names
As the audience for online campaign news has expanded—increasing fourfold over the past four years—it has gone more mainstream in its preferences and pursuits.
Numbers, Facts and Trends Shaping Your World
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Search results for: “gender equality”
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Other Important Findings and Analyses
The Veeps The vice presidential candidates are as evenly matched as their principals. When asked to choose between Lieberman and Cheney, voters divide evenly — 42% for the Democrat, 41% for the Republican. The gender gap in the presidential horse race is mirrored in this question about the bottom of the ticket. Men prefer Cheney […]
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Main Report
Background Since the mid-1990s when the World Wide Web became a powerful part of America’s communications and information culture, there has been great concern that the nation’s racial minorities would be further disadvantaged because Internet access was not spreading as quickly in the African-American community as it was in the white community. Former Assistant Secretary […]
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Main Report
I. Introduction The Internet is not only one of the most rapidly disseminating technologies in history, it is also—to a degree different from other mass communications technologies—rapidly evolving as it disseminates. Today’s new adopters of the Internet face a range of options undreamed of by their predecessors of just a few years ago. With higher […]
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Other Important Findings and Analyses
Might-Miss TV? Just one-in-ten Americans (13%) plan to watch all or most of the television coverage of the GOP convention, while another 28% say they’ll watch some of it. Older Americans are both more interested in the convention and more apt to watch the television coverage. But even among Republicans, there is scant interest in […]
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Main Report
Part 1: An overview of the digital divide Half the adults in America (those 18 and over) do not have Internet access. That is more than 94 million people. Previous studies on the “digital divide” have highlighted the fact that those without Internet access are less well off financially and are more likely to be […]
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Voters Unmoved By Media Characterizations of Bush and Gore
Introduction and Summary American voters, who continue to divide their support equally between Al Gore and George W. Bush, have not been strongly influenced by the way the American news media have covered the personal character of the presidential candidates. As the conventions approach there is ample opportunity for the campaigns to make powerful appeals […]
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I. The Campaign: A Wide-Open Race
The Public’s Mood Mellows Satisfaction with the state of the nation is down slightly over the past 12 months, though still high relative to the early 1990s. In the current survey, 47% of citizens say they are satisfied with the way things are going in the country, down from recent highs of 56% in August […]
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Summary of Findings
Tracking online life Women’s different online lives: More than 9 million women have gone online for the first time in the last six months and this surge has led to gender parity in the Internet population. It has also reshaped America’s social landscape because women have used email to enrich their important relationships and enlarge […]