Numbers, Facts and Trends Shaping Your World

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    Part 1.1: Who Is Playing Games?

    Introduction Video gaming is so widespread among American teenagers that to paint a portrait of a typical teen gamer is to hold a mirror to the population of teens as whole. Nearly every teen plays games in some way, regardless of gender, age, or socioeconomic status. Opportunities for gaming abound, with teens owning multiple gaming […]

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    Chapter 6. Technology Use

    More than one-third of those surveyed in China report owning a computer (36%) and using the internet (38%) at least occasionally. One-quarter (25%) report sending email at least occasionally.[4. numoffset=”4″ As noted previously, the poll’s sample in China is disproportionately urban, and given that the use of information technology is much more common in urban […]

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    Key News Audiences Now Blend Online and Traditional Sources

    Overview For more than a decade, the audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the internet for the core elements of today’s news audiences. A sizable minority of Americans find themselves at […]

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    A News Audience Segmentation

    For this analysis, the public was divided into four segments based on their interest in news, their primary news sources, and how often they use the internet to get news. An overwhelming majority of people (82%) follow the news with some regularity. Just 14% in this survey are classified as Disengaged, as they expressed a […]

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    Chapter 7. News Sources

    In the midst of a rapidly changing society, Chinese news source choices are clear and consistent with those of publics across the globe: television dominates. This tendency to turn to television is not new – overwhelming majorities in China reported using television as a news source in both 2002 and 2007. Many also turn to […]