Numbers, Facts and Trends Shaping Your World

Search results for: “consumer trends”


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    Part 4. Financial and Transaction Activities

    Use of the Internet to research a service or product has increased significantly. 83% of Internet users have researched a product online as of December 2002. That represents growth of 52% from 64 million who had done product research online as of March 2000, to 97 million who said they had done such research as […]

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    Tech-savvy Americans are increasingly attached to their computers, the Internet, and cell phones

    EMBARGOED FOR RELEASE AT 6PM, November 23, 2003 CONTACT: John Horrigan (202-296-0019) Tech-savvy Americans are increasingly attached to their computers, the Internet, and cell phones WASHINGTON (November 23, 2003) – Computers and the Internet are encroaching on the TV and the landline telephone as important information and communication tools for a growing number of tech-loving […]

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    Part 5. Hobby and Entertainment Activities

    Three-quarters of Internet users have looked for information on their hobbies or interests. 77% of Internet users have searched for hobby or interest information online as of January 2002. That represents growth of 40% from 65 million who had pursued hobby information online as of March 2000, to 91 million who had done so by […]

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    Part 2. Information Products and Services: An Overview

    For most Americans, multiple information services and gadgets are usually nearby. Penetration of devices and services nears or surpasses 60% or more in four of the ten technologies categories we queried. As the table shows, Americans approach or top the 60% mark for the Internet, computer use, cable subscription, and cell phones – a first […]

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    Part 7. When Spam Is a Big Problem

    A quarter of Internet users consider spam to be a problem. While just about every emailer complains about spam, we wanted to see who is particularly aggrieved by spam and why. We looked at the 25% of Internet users who, when asked to describe how spam has affected their life on the Internet, answered that […]

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    Part 3. What Matters Most to Technology Users

    Americans are reluctant to part with some old media and some new, but traditional print media don’t fare well. With the proliferation of communications devices and services, it is worth examining the relative strength of preferences among Americans for their gadgets and services. Although the technologies by which people receive and process information may be […]

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    Internet Use by Region in the U.S.

    Internet penetration is not spread evenly over all regions, and users in different regions do different things online.

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    Part 5. The South

    The South has the nation’s least experienced Internet user population, and has the highest proportion of novice users. Users in the seven Southern states (West Virginia, Kentucky, Tennessee, Alabama, Mississippi, Louisiana, and Arkansas) stand out against those elsewhere in the nation for several reasons: The South has the lowest rate of Internet access of any […]

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    Chapter 4. Globalization with Few Discontents?

    For more than a decade, globalization has been a deeply divisive topic among social activists, intellectuals, business leaders, policy makers and politicians. But the global public is less divided on the subject. To varying degrees, people almost everywhere like globalization. The 38,000 people surveyed in 44 countries by the Pew Global Attitudes Project report that […]

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